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SOPHIE HOLLANDS
SOPHIE HOLLANDS


Finding Camouflage: Solomon J. Solomon
Looking into Solomon J. Solomon has been useful for understanding the origins of camouflage and its ties to military history. He was a...

Sophie Hollands
Nov 5, 20242 min read
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WEEK 4
NETWORK AND DATA BASE EXPANDING ONLINE OPTIONS FOR BUSINESS PLAN

Sophie Hollands
Oct 28, 20241 min read
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WEEK 3 TEXTILE FORUM
DAY OUT

Sophie Hollands
Oct 28, 20241 min read
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WEEK 2
GALLERIES AND SHOPS

Sophie Hollands
Oct 28, 20241 min read
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WEEK 1
BREIF

Sophie Hollands
Oct 28, 20241 min read
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Styling Exploration with Flynn: A Coastal Perspective
I recently had a fun styling session with my friend Flynn , where I played around delving into the interplay of silhouette, color,...

Sophie Hollands
Oct 28, 20242 min read
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Discovering Print: Mental Blocks
To start, I took inspiration from the fishing ropes I’d researched earlier. I tried translating their textures and shapes into a print...

Sophie Hollands
Oct 28, 20242 min read
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WEEK 4 CONSUMER RESEARCH
Consumer

Sophie Hollands
Oct 28, 20241 min read
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Sophie Hollands
Oct 28, 20241 min read
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WEEK 2 BRAND NAMES
RESEARCHING BRAND NAME ORIGINS STORY MFG When we started the brand we were trying to think a name; we wanted to have a brand where the...

Sophie Hollands
Oct 28, 20242 min read
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Initial Reflections: Ideas
As I start designing my collection, I'm thinking about the core concepts that will guide the look and feel of each piece. I am looking at...

Sophie Hollands
Oct 8, 20243 min read
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Collection Development: With Kiko Kostadinov
Watching Kiko Kostadinov’s interview on Show Studio about his SS18 Collection made me reconsider my own design process. His approach is...

Sophie Hollands
Oct 8, 20242 min read
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WEEK 2 Q&A
How do we translate creativity into sustainable business models in fashion? By keeping consistencey within designs and a grounded...

Sophie Hollands
Oct 8, 20243 min read
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WEEK 1 FEELINGS REVIEW
FEEL CONFIDENT Brand Identity Distribution/ Retail Choices Customer Profile Consumer Demographic Storytelling Location USP FEEL GOOD BUT...

Sophie Hollands
Oct 2, 20241 min read
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Future Speculative Biography
**** is a purpose driven brand founded in 2024 by London based designer – Sophie Hollands. Originating from the costal marshes of...

Sophie Hollands
Oct 2, 20242 min read
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