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SOPHIE HOLLANDS
SOPHIE HOLLANDS


Sophie Hollands
Nov 5, 20242 min read
Finding Camouflage: Solomon J. Solomon
Looking into Solomon J. Solomon has been useful for understanding the origins of camouflage and its ties to military history. He was a...
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Sophie Hollands
Oct 28, 20241 min read
WEEK 4
NETWORK AND DATA BASE EXPANDING ONLINE OPTIONS FOR BUSINESS PLAN
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Sophie Hollands
Oct 28, 20242 min read
Styling Exploration with Flynn: A Coastal Perspective
I recently had a fun styling session with my friend Flynn , where I played around delving into the interplay of silhouette, color,...
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Sophie Hollands
Oct 28, 20242 min read
Discovering Print: Mental Blocks
To start, I took inspiration from the fishing ropes I’d researched earlier. I tried translating their textures and shapes into a print...
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Sophie Hollands
Oct 28, 20242 min read
WEEK 2 BRAND NAMES
RESEARCHING BRAND NAME ORIGINS STORY MFG When we started the brand we were trying to think a name; we wanted to have a brand where the...
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Sophie Hollands
Oct 8, 20243 min read
Initial Reflections: Ideas
As I start designing my collection, I'm thinking about the core concepts that will guide the look and feel of each piece. I am looking at...
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Sophie Hollands
Oct 8, 20242 min read
Collection Development: With Kiko Kostadinov
Watching Kiko Kostadinov’s interview on Show Studio about his SS18 Collection made me reconsider my own design process. His approach is...
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Sophie Hollands
Oct 8, 20243 min read
WEEK 2 Q&A
How do we translate creativity into sustainable business models in fashion? By keeping consistencey within designs and a grounded...
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Sophie Hollands
Oct 2, 20241 min read
WEEK 1 FEELINGS REVIEW
FEEL CONFIDENT Brand Identity Distribution/ Retail Choices Customer Profile Consumer Demographic Storytelling Location USP FEEL GOOD BUT...
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Sophie Hollands
Oct 2, 20242 min read
Future Speculative Biography
**** is a purpose driven brand founded in 2024 by London based designer – Sophie Hollands. Originating from the costal marshes of...
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