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Initial Reflections: Ideas

Writer's picture: Sophie HollandsSophie Hollands

Updated: Nov 5, 2024

As I start designing my collection, I'm thinking about the core concepts that will guide the look and feel of each piece. I am looking at my home in Kent with family all dotted along the east shoreline. My focus is on coastal dress, inspired by the rugged, utilitarian style found in fishing and diving gear. These activities bring a sense of durability and connection to nature, which aligns with my interest in creating clothing that feels purposeful, grounded, and tied to the environment.


I’m looking at the workwear of fishermen and divers to inform the collection’s foundation. Fishing gear has a practical, layered quality – each garment serves a specific function, from water-resistance to easy layering. Diving suits, too, bring in technical aspects that prioritize durability and functionality in challenging conditions. The blend of technical wear from diving and the weatherproof aspects of fishing gear gives me a framework for thinking about materials and construction. I want my pieces to have that same level of ruggedness and practicality but in a way that feels more minimal and refined for everyday wear.


For fabrics, I’m exploring materials with natural resistance to wind and water, as well as technical textiles that add performance qualities. Ideally, I want the garments to be protective yet breathable, a balance that makes sense for coastal environments. I’m also interested in materials with a raw, natural feel, which bring in an organic quality that contrasts with the technical side. This mix of textures – sturdy and resilient with a touch of refinement – will hopefully add depth to the collection without overcomplicating it.


The modularity of the collection is another priority. Coastal dressing has a strong practical element, with layering that adapts to changing conditions. In the same way, I want each piece in my collection to work individually but also to layer easily. Modular pieces mean wearers can adjust their outfits depending on the weather, activity, or setting, a flexibility I think is essential for clothing. Modular design also aligns with minimalism because it allows a few items to serve multiple purposes. I’m hoping that by creating versatile, adaptable pieces, I can avoid adding unnecessary elements and keep the design clean and efficient.


Relaxed tailoring will bring the collection a slightly softer silhouette. The pieces won’t be overly structured but instead will have a looser, more natural fit, allowing for comfort and ease of movement. It’s important that the clothes feel functional yet understated, a balance that minimalism really supports. I want the collection to have a streamlined look, but with enough room for layering, so the wearer isn’t limited by the design.


A subtle theme running through the collection is hidden nature – elements inspired by the natural world, especially the coastal landscape, but incorporated in a way that isn’t obvious. It might come through in the color palette, which will pull from coastal tones like muted blues, greens, and earthy neutrals. Small, concealed pockets or zippers can hint at the idea of hidden functionality. This concept of hidden nature is about capturing the coastline’s quiet, resilient beauty without overtly showcasing it.


These initial ideas set the stage for a collection that blends technical wear with coastal influences, relaxed tailoring, and a modular approach. Pieces that serve a purpose, adapt to their environment, and bring a bit of nature into the everyday urban settings.


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