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WEEK 2 Q&A

Writer's picture: Sophie HollandsSophie Hollands

Updated: Oct 28, 2024

How do we translate creativity into sustainable business models in fashion? 

By keeping consistencey within designs and a grounded imagination. The imagination cannot stray too far from the brands identity. Customers will connect and align with a brand because of certain core values, themes and aesthetics If this strays from the core then interest and loyalty will be lost due to a lack of relatability. Eg. My brand delves into minimalist, functional and ethical practices - If my creativity took me into trend driven, maximalist pieces or an exotic concept my products would loose desireability and decrease in value, shaking the healthy business model.


How can research guide design decisions and business strategies? 

Research is important to make sure that design decisions and strategys are relevant and up to date. Both need to be investigated to ensure that you can have a marriage between design and business plans.


What business management skills are essential for fashion entrepreneurs? 

Financial management, marketing, branding, supply chain, production management, sales, distribution, leaderships, team management, innovation, adaptability, legal & regulatory knowledge, customer relationship management.


How can sustainability research be integrated into fashion business models? 

The wording aroud sustainability is confusing but the topic of ethics and responsibility can be discussed. Every element of the business and supply chain has to be analysed to question simply how can we do this better for people, society and the planet. A purpose first, profit second approach can be taken. Putting the purpose model on paper first and then adjusting the model to make profit would be my solution.


What gap in the fashion market does your business address?

Modular clothing. Trying to achieve that hyper functionality with a minimalist aesthetic Creating useful clothing - not trend or hype driven.


How will you use research to refine your business strategy? 

Research into materials and manufacturing is vital right now to make sure we can choose the most ethical processes, locally and still run a healthy business. This will affect the brands entire pricing structure, place in the market and therefore brand identity and provide specific details on our target customer.


What are the key management practices you’ll implement in your business? 

Deligating roles I am not capable to other positions. Creating clear schedules and organised plans. I will not try to take everything on at once and place stress on my team. I will place trust on the staff and take wellbeing strategies seriously.


How can research improve or expand each concept? 

You can research similar examples of concepts because usually no idea is fully origninal, analyse the outcomes and how this was recieved. Then you can dive deeper or combine with something different if nessarcy.


How can enterprise management principles help turn these concepts into scalable businesses? 

Enterprise management principles can help turn concepts into scalable businesses by providing a structured framework for growth. These principles include strategic planning, resource allocation, risk management, and process optimization. By implementing clear goals, efficient workflows, and performance monitoring, businesses can streamline operations, adapt to market demands, and scale efficiently while maintaining quality and profitability.


What future research would be helpful for growth and innovation? 

Research on societies politics and current culture to identity struggles/issues so that future solutions can be innovated. If there is not awareness of the present current state it is impossible to design for the future.

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