Watching Kiko Kostadinov’s interview on Show Studio about his SS18 Collection made me reconsider my own design process. His approach is precise but flexible, focusing on building a collection around color, character, and setting limits on inspiration. Hearing him explain these ideas sparked a lot of thoughts on how I could approach my own menswear work.
One of Kiko’s key methods is starting with color. Instead of relying on stock colors, he creates custom shades for his collections, which gives each one a unique feel. He mentioned that he’s moved from using mostly one color to exploring a broader palette, and it got me thinking about how I approach color myself. For my workwear-inspired collection, color has usually been secondary to fabric and durability. But Kiko’s approach made me think that creating a specific palette could add more personality to each piece, especially if I develop colors that feel more connected to my ideas about coastal life and durability.
Kostadinov’s collections also stem from a muse or character—a grounding concept that shapes each piece's attitude, energy, and story. I see parallels here with my focus on coastal, workwear-inspired menswear. Having a character in mind could help me push each garment beyond its functionality and into the realm of storytelling, where each piece isn’t just a standalone design but part of a bigger narrative. For me my muse could be my Dad as I always keep him in mind when desiging or planning any creative practice.
Another interesting part of Kiko’s process is how he limits his research. He uses references, like David Lynch films, but only takes in a little bit to avoid overstimulation or mimicry. He stops researching before he gets too deep, which keeps his creativity at the forefront. This approach resonates with me because, in a world full of endless inspiration, it’s easy to let outside influences shape your work. Kiko’s idea of cutting off research at a certain point reminded me that sometimes less is more—leaving space for my own ideas to form naturally.
Reflecting on Kiko’s methods has been valuable for thinking about my own approach. Focusing more on custom colors, defining a clear character, and setting boundaries for research might all help me create something that feels personal, intentional, and rooted in my original ideas rather than just borrowed influences.
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